Monthly Archives: March 2011

Let me introduce you to a mini-series of articles on the importance of emotions in design.

Today, the approach to user interface and interaction design is still often steered away from using emotion as a tool for interaction between the user and the product and as one of the cornerstones of the user experience design.

The first software designers were those who possessed the knowledge how to write instructions in programming languages – developers, engineers and techy nerds. Naturally, they cared much more about the viscera of their products than about the emotions their creations can imply.

Though the early developers didn’t care about emotions too much (as many of them still don’t care today), every one of us experienced lots of different feelings when using their products. We all feel frustration and anger when dealing with rude and incompetent software as well as satisfaction when something goes smoothly and the product does exactly what we want. Continue reading →